Hacking Finance identity
This irreverent identity for HackingFinance created with OutofOffice mixes a custom blackletter logotype with a toolbox of colors and patterns that can be mixed and matched across brand touchpoints. Coupled with our eclectic art direction, the work positions the editorial platform as a boundary-pushing fintech thought leader.
Working closely with HF’s marketing and editorial teams, we organized and designed a robust online editorial platform that includes flexible article templates, custom audio and video players, and a web shop.
The site is also full of playful details and Easter eggs, including a tongue-in-cheek “Banker Mode,” which toggles on a SFW (Safe for Work) mirror site poking fun at traditional fintech aesthetics.
From its launch in 2018 through 2020 we oversaw all art direction for the brand’s site and other special projects, including “The Shade”, a podcast exploring the margins of tech and money.
We also created newsletter templates for monthly content roundups and the weekly “If You Read One Thing” series.
For live events, we created swag, signage and marketing, like these irreverent flyers, branded pins, and a portable neon sign.
Beyond our initial branding work, we art directed and designed HF’s printmagazine and branded the annual Hacking Finance retreat in Méribel, France.
Created with Mark Pernice for OutofOffice
Lettering by KsenyaSamarskya
Front end development: MariaAdelaide
Hat photography: ChrisMaggio
“The Shade” artwork: SeoInji
“Working It” flyer illustration: PeteGamlen
Junior designers: Élise Rigollet & Lily Fulop
- Art direction
- Chris Maggio
- Élise Rigollet
- Euclid Flex
- Hacking Finance
- Interactive design
- Ksenya Samarskya
- Leslie Campisi
- Lily Fulop
- Maria Adelaide
- Mark Pernice
- Out of Office
- Pete Gamlen
- Print design
- Visual identity