This irreverent identity for HackingFinance created with OutofOffice mixes a custom blackletter logotype with a toolbox of colors and patterns that can be mixed and matched across brand touchpoints. Coupled with our eclectic art direction, the work positions the editorial platform as a boundary-pushing fintech thought leader.

Working closely with HF’s marketing and editorial teams, we organized and designed a robust online editorial platform that includes flexible article templates, custom audio and video players, and a web shop.

The site is also full of playful details and Easter eggs, including a tongue-in-cheek “Banker Mode,” which toggles on a SFW (Safe for Work) mirror site poking fun at traditional fintech aesthetics.

We also created newsletter templates for monthly content roundups and the weekly “If You Read One Thing” series.

For live events, we created swag, signage and marketing, like these irreverent flyers, branded pins, and a portable neon sign.

Beyond our initial branding work, we art directed and designed HF’s printmagazine and branded the annual Hacking Finance retreat in Méribel, France.