Branding for Be Co, a boutique Managed Service Provider (MSP) in NYC catering to small and medium-sized businesses. This fluid, flexible mark can be used in a single line or stacked, evoking the organization’s nimbleness and personalized service. An inviting color palette speaks to the creative background of Be Co’s founder and stands out amid other MSP brands.

Junior designers: Élise Rigollet, Mimi Jiao