WAH-WAH is a sustainable knitwear line founded by Kaylene Milner that collaborates with artists and musicians to produce incredibly vibrant, expressive clothing and home goods. WAH-WAH approached us to give their Shopify site a head to toe makeover that would capture the spirit of the brand.

Our work began by reimagining WAH-WAH’s landing page experience, introducing content that spoke to the breadth of the label’s offerings and to its values (with a connect the dots sheep thrown in for good measure). We also significantly evolved the visual language of the brand, establishing a new typographic system, color palette, and graphic elements.

From a gently scrolling header to a screensaver of space-related emojis, the site is packed with details and interactions that bring the brand to life.

WAH-WAH’s easy to navigate shop page can be filtered by product type or size, with alternate product views and all in stock sizes visible on hover. Product pages balance a clean and easy to navigate layout with the site’s oversized type and colorful buttons.

A similarly bold, but easily navigable user experience was also brought through informational pages like WAH-WAH’s About and FAQ sections.

Creative development by Maria Adelaide