SweetStash is a new candy company founded by Ezra and Adeev Potash and Martin Starr. We were commissioned to create a website to launch the brand along with their first product—music-inspired gummies made with natural ingredients.

The site builds on logo and packaging design work by Ellen Van Dusen, while repurposing packaging illustration by DabsMyla. Executed as a single page, the e-commerce site still manages to pack in interactive details—from a keyboard revealing gummy tasting notes to a musical-themed scroll bar.