Studio Elana Schlenker

Scratch identity

Branding for fine-casual restaurant and bar Scratch Food & Beverage. Taking cues from Scratch’s “Appalachian mashup” menu, make-do interior, and welcoming atmosphere, we worked with artist Pete Gamlen to develop a playful, hand-lettered identity complete with library of line drawings for use across menus, social media, and other collateral. We also designed business cards, hand-painted signage, an employee handbook, website, and custom wallpaper.

Illustration and lettering by Pete Gamlen
Risograph printing by Directangle
Wallpaper printed by Spoonflower


1-color 2015 2016 Directangle Food Identity Illustration Menu Pete Gamlen Risograph Scratch F&B Signage Spoonflower Suisse Wallpaper Website