Pink Noise is an independent jewelry line of “understated statement pieces” created by Eric Lundquist. Originally founded in 2014, we were asked to relaunch the brand with a new identity and website.

An interwoven logotype serves as a graphic, statement-making foundation for the brand. Applied boldy over photos and other assets, it brings nuance and tension to Pink Noise’s visual universe.

In tandem with our identity work, we commissioned BalaramaHeller to create an expansive series of images showcasing the full Pink Noise product line.

These elements were brought together on a full e-commerce site, for which we collaborated with poet RachelB.Glaser on all copywriting, bringing an unexpected, tongue-in-cheek voice to the brand’s communications.

The logo dynamically multiplies over content, resulting in dramatic color shifts and visual reverberations as it interacts with Heller’s rich, vibrant imagery.

Taking advantage of Lundquist’s process, which includes creating 3d models of each protoype, the site also includes renders of each ring that can be moused over and examined by the user — most notably on PDP pages, where the models also update to reflect user finish selections.

Created with Mark Pernice for Out of Office
Photography: Balarama Heller
Copywriting: Rachel B. Glaser
Creative website development: Henry Van Dusen