NYT 2023 Holiday Gift Guide
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The New York Times’ annual Holiday Gift Guide offers hundreds of recommendations divided into more than a dozen categories. For 2023, we created a flexible, festive identity and series of illustrations in collaboration with AngelaKirkwood.
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A holiday party unfolds playfully across the Gift Guide’s print edition, with each gifting category opening on an illustrated vignette populated by partygoers.
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Characters recur from scene to scene, including a pair of mischievous mice (who can also be found hidden within a pattern of gift boxes on the section’s inside covers, which were designed to be removed from the section for use as wrapping paper).
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We also worked with Kirkwood to develop animated assets for use across the Guide’s onlineversion and digital promotion.
Illustration: Angela Kirkwood
Product page design: Rachel Buigas-Lopez
Interactive design: Danny Debelius
Design director: Shannon Robertson
Editor: Jennifer Harlan