Lambi identity and art direction

Lambi is a craft, small-batch aperitif for the modern drinker. Commissioned to create an identity for its launch, we drew on ’80s advertising and typography to create a sexy, cinematic visual language.

The brand is anchored by a bold logotype, complementing the sultry, sophisticated work of artists Julia&Vincent, who we commissioned to photograph the label for Lambi’s first release, as well as a small suite of launch images.

The label depicts a mysterious woman in an open back dress revealing a martini-shaped g-string—a provocative, memorable personification of the Lambi brand.

We even created a Playboy Bunny-esque lamb icon, incorporated into brand photography as a bespoke charm necklace.

Design and art direction with Élise Rigollet

Photography: Julia and Vincent

Set design: Aurore Piedigrossi

Model: Yarelli Travella

3d bottle renders: Alexis Quesnel