I Write Artist Statements identity
IWriteArtistStatements specializes in writing for creative professionals. Inspired by its no-nonsense name and process of helping artists translate their visual work into words, we developed a text-based identity utilizing ASCII drawings, which build pictures from letters and other glyphs.
Despite its lo-fi aesthetic, the I Write website is technically robust, featuring an “Artist Statement Generator” that guides visitors in drafting their own statements with the option to preview their work in real time, as well as e-commerce capabilities.
As I Write has grown, we’ve expanded their library of custom ASCII art and developed newsletter and social assets.