Harlequin is a Brooklyn-based furniture store specializing in “vintage for maximalists.”

In collaboration with BenediktLuft, we developed a two-headed jester to embody the brand in a dynamic logomark. In select moments, like this shopping bag, the mark breaks apart into more expressive poses.

Reproduced in inexpensive white vinyl in the storefront’s windows, the mark and minimal Harlequin Vintage logotype serve as an iconic backdrop for shop inventory in social posts and product photography.

Over the years, we’ve helped Harlequin create other modestly-produced collateral including business cards, matchbooks, patterned tape, t-shirts, totes, and flyers.

Logomark illustrated by Benedikt Luft