Studio Elana Schlenker

Gratuitous Type Issue C

Gratuitous Type is a magazine of design and art edited, designed, and published by Studio Elana Schlenker since 2011. Elements of the magazine’s design and structure appropriate conventions of pornography magazines to frame its otherwise innocuous subject matter. Extending this concept to its covers, each plays with strategies of censorship—in this case, a dust jacket printed with a one-color image obscures its full color companion below, while a die cut “C” offers a suggestive glimpse of what’s underneath. Trim size and saddlestitch binding remain consistent from issue to issue, while all other elements of the publication are redesigned with each new iteration. Nearly all photography in the magazine is commissioned exclusively for Gratuitous Type.

Centerfold Marine Duroselle
Postcard illustration Jordy van den Nieuwendijk
Photography by Ross Mantle, Coke Bartrina, Gianni Cipriano, Patrick Sijben
Risograph postcards printed by Vinex Pers
Printed and bound by Prolific Group


1-color 2013 4-color Art direction Coke Bartrina Copywriting Die cut Dust jacket Editing Gianni Cipriano Graphic design Gratuitous Type GT Haptik Larish Alte Magazine Offset Postcard Prolific Group Red Risograph Ross Mantle Saddle stitch Still life Super Grotesk Temerity Vinex Pers Yellow


👊 💥💥💥💥💥💥 It's Nice That says: New issue of Gratuitous Type knocks our ruddy socks off.


New York mag includes GT in its round-up of new indie mags.