Silver Eye identity
Silver Eye Center for Photography has been a fixture in the Pittsburgh cultural community since 1979. In order to reconnect the present day gallery with this rich history, our rebrand began with the resurrection of Silver Eye’s original eye mark—which had fallen out of use over decades of different visual directions and leadership. We redesigned this mark, then built a robust identity that better integrates photographic images (locking them up with the eye’s center) and brings continuity to previously disconnected gallery brands, including its annual Fellowship competition and the Lab @ Silver Eye, a printing and finishing workspace. Our overhaul also includes exterior signage and street-facing light boxes that showcase current exhibitions; exhibition graphics; gallery guides, catalogs, and marketing collateral; a website; and merchandise.
Front end development: Jeff Khonsary
Junior designers: Lily Fulop & Juan Aranda
Install photography: Sean Carroll