Silver Eye identity
Identity for Silver Eye Center for Photography, a fixture in the Pittsburgh cultural community since 1979. We began by reviving and reimagining the gallery’s original eye logo, around which we developed a system for locking up images with the eye’s center. We then created brand extensions for the Lab @ Silver Eye, a DIY printing and finishing workspace, and Silver Eye’s annual Fellowship competition to bring visual continuity to the gallery’s flagship programming. We have also designed signage, including street-facing light boxes; a website; packaging; gallery guides and catalogs; exhibition design; marketing; and Silver Eye branded merchandise.
Junior designer: Lily Fulop
Front end development: Jeff Khonsary
Install photography: Sean Carroll