Studio Elana Schlenker

Scratch identity

Branding for Scratch Food & Beverage, a fine-casual restaurant and bar offering “Appalachian mashup” and “Quick Service Craft Cocktails.” Taking a cue from the establishment’s accessible menu, make-do interior, and welcoming atmosphere, I developed a playful, hand-lettered identity complete with a library of 1-color line drawings created by Pete Gamlen. This project is currently in progress, more images coming soon.

Illustration and lettering by Pete Gamlen

Riso printing by Directangle


1-color 2015 2016 Directangle Elana Schlenker Food Handwork Identity Illustration Menu Pete Gamlen Risograph Scratch F&B Signage Spoonflower Suisse Wallpaper Website