Studio Elana Schlenker

P&G Big Winners ad campaign


Concept and art direction of special advertising unit for Procter & Gamble, featuring the company’s award-winning beauty products recreated as larger than life paper models.

Set design: Hattie Newman

Photography: Lacey

Studio: Condé Nast Media Partners

Creative direction: Michelle Cardone

Words

2011 Advertising Art Direction Beauty Concept development Condé Nast Handwork Hattie Newman Lacey Michelle Cardone Proctor & Gamble Still life