Branding for Brooklyn-based lingerie shop Narcisse. Voluptuous, Art Deco-inspired typography mixed with a strong mark celebrating the female form make for a playful visual identity that’s sexy, but not intimidating or cliché. Peach and red stationery with iridescent and navy details create a pretty, but unexpected palette that stands out in the lingerie and adult toy market. An illustrated repeat pattern was developed for use across stationery, packing, and the shop’s interior.
Illustrations by Jonathan Calugi