I Write Artist Statements identity

I Write Artist Statements specializes in writing for creative professionals. Responding to their direct naming strategy, our branding employs ASCII art to create a memorable and refreshingly understated identity. Despite its minimal looks, the I Write website is surprisingly robust, and includes both e-commerce and an Artist Statement Generator that guides visitors in drafting their own statement and allows them to preview their work in real time. As the brand has grown, we’ve continued our work with I Write, developing graphic templates for use in enewsletters, social media, and event promotion.