Hacking Finance identity and website
Branding, web design, and art direction for Hacking Finance, which explores the big issues impacting financial services. Responding to HF’s aim to be a thought leader in this space, we created an unexpected visual identity using custom blackletter paired with a suite of vibrant patterns and colors. HF’s robust editorial platform includes articles, a podcast, ecommerce, and a series of enewsletters. We’ve even hidden a tongue-in-cheek “Banker Mode” on the site, which toggles to a mirror site that pokes fun at traditional fintech tastes. Other work for HF includes a print magazine and branding of their annual flagship retreat in Méribel, France.