Studio Elana Schlenker

Hacking Finance identity and website

Branding, web design, and art direction for Hacking Finance, which explores the big issues impacting financial services. Responding to HF’s aim to be a thought leader in this space, we created an unexpected visual identity using custom blackletter paired with a suite of vibrant patterns and colors. HF’s robust editorial platform includes articles, a podcast, ecommerce, and a series of enewsletters. We’ve even hidden a tongue-in-cheek “Banker Mode” on the site, which toggles to a mirror site that pokes fun at traditional fintech tastes. Other work for HF includes a print magazine and branding of their annual flagship retreat in Méribel, France.

Created with Mark Pernice for Out of Office

Lettering by Ksenya Samarskya

Front end development: Maria Adelaide

Junior designers: Élise Rigollet & Lily Fulop

Hat photography by Chris Maggio

Working It flyer illustrated by Pete Gamlen


2017 2018 2019 2020 Agipo Anthemis Group Apparel Art direction Chris Maggio Ecommerce Élise Rigollet Enewsletter Euclid Flex Finance Hacking Finance Identity Illustration Information architecture Ksenya Samarskya Lily Fulop Magazine Mailchimp Maria Adelaide Mark Pernice Out of Office Pattern Pete Gamlen Pin Rainbow Signage Website WordPress