Studio Elana Schlenker

Gratuitous Type website

The online home of Gratuitous Type extends the magazine’s ethos to the web, embracing its fluid branding (each issue is completely redesigned): A click of the ‘XXX’ button switches the typeface in use throughout the site. Other elements of the publication, like it’s playful appropriation of pornographic conventions and it’s shifting color scheme are further explored online through ‘censored’ pixelated covers and a series of gradient backgrounds. The site includes a customized online shop and tumblr page.

Front end development by Rich Watts


2014 Animation Gradient Graphic design Gratuitous Type GT Cinetype GT Haptik GT Pressura GT Sectra GT Walsheim Publishing Retail Rich Watts Website


Explore the site!


Vistors can change the type in use! Webfonts by the excellent Grilli Type.