Studio Elana Schlenker

A Rose Is… box

THINX approached us to create a promotional box for their ICON brand’s limited edition line of rose-colored undies. In one week, we conceived of, designed, and managed production of the box and its contents, which included a pink on pink paper rose (thorns included!), letterpressed notecard on plantable seed paper, and a screenprinted box.

Creative Direction: Clifford Borress

Designer: Élise Rigollet

Box printed by Standard Art Supply

Notecard letterpressed by Gilah Press

Paper rose by Castle in the Air


2018 Art direction Castle in the Air Élise Rigollet Gilah Press Icon Ogg Packaging Standard Art Supply Thinx