Studio Elana Schlenker

Less Than 100 pop-up shop


Less Than 100 is a traveling pop-up shop for gender wage parity. Each installment offers work from US-based women artists, makers, and entrepreneurs priced to reflect the wage gap in its respective location. The inaugural shop, 76<100, focused on the wage gap in Pennsylvania, where women earn 76% of what men earn. Following a “pay what you’re paid” pricing structure to mirror this inequality, male shoppers were charged 100% of the retail price of items and women paid 76%. Shoppers received bags labeled with their gendered “worth” along with a free newspaper elaborating on the issue.

Illustrations by Grace Danico

Front end development by Ashley Englisch-Spinney and Tammy Mercure

Newspaper edited by Cassidy Gruber

Newspaper printed by Linco

Words

2-color 2015 Art Ashley Englisch-Spinney Blue Cassidy Gruber Concept development Design Elana Schlenker Grace Danico Green Identity Interior Less Than 100 Letterpress Linco Lomo Matrix Newspaper Non-profit Packaging Retail Signage Tammy Mercure Website

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The shop was extensively featured in tv, radio, and online media, including CBS This Morning, Buzzfeed, Fast Company, Huffington Post, The Independent UK, Mic, and Refinery29.

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Featured on NBC Nightly News!

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Visit the site for a complete list of participants.