Studio Elana Schlenker

Less Than 100 pop-up shop

Less Than 100 is a traveling pop-up shop for gender wage parity. Each installment offers work from US-based women artists, makers, and entrepreneurs priced to reflect the wage gap in its respective location. The inaugural shop, 76<100, focused on the wage gap in Pennsylvania, where women earn 76% of what men earn. Following a “pay what you’re paid” pricing structure to mirror this inequality, male shoppers were charged 100% of the retail price of items and women paid 76%. Shoppers received bags labeled with their gendered “worth” along with a free newspaper elaborating on the issue.

Illustrations by Grace Danico

Front end development by Ashley Englisch-Spinney and Tammy Mercure

Newspaper edited by Cassidy Gruber

Newspaper printed by Linco


2-color 2015 Art Ashley Englisch-Spinney Blue Cassidy Gruber Concept development Grace Danico Graphic design Green Identity Interior Less Than 100 Letterpress Linco Lomo Matrix Newspaper Non-profit Packaging Retail Signage Tammy Mercure Website


The shop was extensively featured in tv, radio, and online media, including CBS This Morning, Buzzfeed, Fast Company, Huffington Post, The Independent UK, Mic, and Refinery29.


Featured on NBC Nightly News!


Visit the site for a complete list of participants.