Studio Elana Schlenker

Less Than 100 pop-up shop

Less Than 100 is a traveling pop-up shop for gender wage parity. Each installment offers work from US-based women artists, makers, and entrepreneurs priced to reflect the wage gap in its respective location. The inaugural shop, 76<100, focused on the wage gap in Pennsylvania, where women earn 76% of what men earn. Employing a “pay what you’re paid” pricing structure to mirror this inequality, male shoppers were charged 100% of the retail price of items and women paid 76%. Shoppers received bags labeled with their gendered “worth” along with a free newspaper elaborating on the issue. A second iteration of the shop, 66<100, was held in New Orleans and co-organized with artists Tammy Mercure and Rebecca Diaz.

Supported by grants from Women and Girls Foundation, Sprout Fund, Platforms Fund, Soup N’at, and Awesome Pittsburgh
Illustration by Grace Danico
Front end development by Ashley Englisch-Spinney and Tammy Mercure
Newspaper edited by Cassidy Gruber
Newspaper printed by Linco


2-color 2015 Art Ashley Englisch-Spinney Blue Cassidy Gruber Concept development Copywriting Editing Exhibition design Grace Danico Green Identity Interior Less Than 100 Letterpress Linco Lomo Matrix Newspaper Non-profit Packaging Product design Retail Signage Tammy Mercure Website


The project has been featured extensively in tv, radio, and online media, including CBS This Morning, Buzzfeed, Fast Company, Huffington Post, The Independent UK, Mic, and Refinery29.


Featured on NBC Nightly News! 💅


👭👭👭👭👭👭👭 Visit the site for a complete list of participants.