Less Than 100 pop-up shop
Less Than 100 is a traveling pop-up shop for gender wage parity. Each installment offers work from US-based women artists, makers, and entrepreneurs priced to reflect the wage gap in its respective location. The inaugural shop, 76<100, focused on the wage gap in Pennsylvania, where women earn 76% of what men earn. Following a “pay what you’re paid” pricing structure to mirror this inequality, male shoppers were charged 100% of the retail price of items and women paid 76%. Shoppers received bags labeled with their gendered “worth” along with a free newspaper elaborating on the issue.
Illustrations by Grace Danico
Front end development by Ashley Englisch-Spinney and Tammy Mercure
Newspaper edited by Cassidy Gruber
Newspaper printed by Linco
Featured on NBC Nightly News!
Read a Q&A about the shop at Women in the World in association with the New York Times.
Visit the site for a complete list of participants.